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#YouDontSeeThatEveryday

are the words we live by in 2017. If it's not amazing, or if it's like what other people do, don't do it. If we can't offer customers something that's totally unique in our little retail shop, they're just going to find the cheapest version of it on-line.

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If you look down the lobby hallway at Epsilon Marketing in San Francisco, you'll see one of our custom skateboard light fixtures illustrating a basic marketing principle of theirs, "Differentiate or Die."

If you want people to notice, you have to stand out.

We feel the same way...

Received a nice FaceBook note recently filled with images of an order we filled some time ago. As I recall, it was one of those phone calls you are suspicious of, at first — overseas call, broken English, asking what form of Credit Cards do we take, liking to place a large order — all the...

At the intersection of Burlingame Ave. and California Drive you'll find a sweet old building locals know as the historic Burlingame Train Station.
If you're lucky enough to see inside, you'll not only find the Burlingame Hillsborough History Museum, but if you look up, you'll see the large...